Business

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Overview

Mission

Develop and Sell electronic boards & systems to the world-wide public.

e-Commerce

  • Fully automated.
  • Customer order to payment and shipping without manual effort on our side.

Manufacturing

  • PCBs - primarily JLCPCB
  • Enclosures - standard off-the-shelf

Fulfilment

  • Find/negotiate Fulfillment service in China
  • Direct-to-customer

Products

We need to define the product portfolio that is reasonable within 2 years.

We need Good Names for products, that are disconnected from any particular brand-indication.

Marketing

  • Leverage community on YouTube, Facebook and elsewhere
  • Advertising or not, where/when?
  • Bring in Sales person?

Markets

Business processes

  • Bookkeeping is currently done by my sister. She is promised SEK100/hour under the table, but only ask for it when there is money in the bank.
  • A fairly cheap auditor does the financial report that government requires. I think he charges ~600-800/year
  • Component tracking (a.k.a MRP) is somewhat burdensome at the moment. Relying on JLCPCB's stock to always be available isn't reliable, and we will continue to have "Part Inventory" at JLCPCB. Lead times varies quite a lot, from 2 days to 6 weeks, depending on whether a source in China can be found or whether import is required. Import comes in 3 variants; "JLCPCB part", "JLCPCB Global Sourcing" or "Nana". I have tried "Global Sourcing" (you feed the supplier (Digikey, Mouser, Arrows, ++) and their part number into JLCPCB's system) 3 times, and twice it was stopped inside the USA and was returned to the supplier. "JLCPCB part" is taking from LCSC stock and you keep it reserved, or manufacturer's lead time for ordering by LCSC. On one occasion "Nana" couldn't find stock in China and she said "two weeks" but it took ~4 weeks. "Nana" means in JLCPCB terms "Consign Parts" and is very simple and straight forward, typically no delay at JLCPCB, so I order from "Nana" on Monday, it is typically available in "My Parts Lib" at JLCPCB on Thursday.

Financing

  • US$2500/month each in payout to Lars and Niclas will be borne by the VendingRobotics project's profit, which is just barely capable to cover those cost. 25pc per quarter -> NOK287,000, minus cost at ~NOK4000/pc = NOK100,000 in cost and ~NOK187,000 per quarter in gross profit, 35,000 in overhead should be enough. VR also orders additional work at times, but doesn't constitute significant amounts. The VR project had to take on loans to cover the massive fuck-up in Power Supply and Digital Outputs. That loan is currently SEK 148,000 and being paid back with SEK 206/day, 4735/month, and paid off over 4 years. There is SEK 100,000 buffer available in additional loans if liquidity becomes critical.
  • High priority to secure additional income, possibly custom boards for companies similar to VendingRobotics (mechanical equipment with control needs, small/medium sized, without electronics and/or software expertise). The Modular Water Treatment system is one possibility. Cold-calling potential customers is another. Figuring out how to get "hot leads" is probably most efficient.
  • Initial public sales may take off faster than expected, but difficult to predict. Reasonable goal is that within 6 months we reach $1000/month sales.
  • Third-party financing is probably not worth the time spent on going for it.